Abstract
This article analysis the unique character of the Dutch Design Week festival (DDW) in Eindhoven, emphasising its meaning as an event presenting experimental and critical approach to design. The text presents the change of Eindhoven from an industrial city into a centre for innovation and design, paying attention to the key events and persons who affected the festival development. Based on free interviews with five different recipients of the event and the analysis of available reports, the article provides a profile and motivations of participants, emphasising the social and cultural influence of the festival on design circles and local community. Moreover, the text sheds a light on problems and challenges the festival has faced, indicating the obstacles to its further development, and the ways in which the organisers and participants try to tackle them in order to continue its mission of supporting innovation and international creative dialogue. Keywords: design festival, design promotion, Eindhoven, Dutch Design Week, design exhibitions
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