Abstract
The importance of pro-environmental behaviour has increasingly attracted academics’ attention. However, limited research has taken place to investigate the efficacy of different interventions on encouraging pro-environmental behaviour. The effects of an integrated intervention on changing people’s actual travel behaviour also remain largely unfilled. Therefore, this empirical research aims to fill this research by examining the efficacy of an integrated intervention and its durability to encourage pro-environmental behaviour. SPSS programme was used to analyse the collected data: a primary online survey dataset and a secondary longitudinal dataset. The efficacy of the intervention was assessed using Kruskal-Wallis test and Wilcoxon Signed Ranks test was used to investigate the durability of its effectiveness.
Highlights
IntroductionProchaska and Velicer [3] identified that the change process consists of six phases: pre-contemplation, contemplation, preparation, action, maintenance, and termination
Behaviour change is not an event but a constantly changing process [1, 2]
The findings revealed that for daily commute most participants would take public transport, but for grocery shopping, visiting friends and relatives, leisure activities, and domestic holidays, car travel is preferred
Summary
Prochaska and Velicer [3] identified that the change process consists of six phases: pre-contemplation, contemplation, preparation, action, maintenance, and termination. They have overlooked other influential factors such as habits and the availability of public infrastructures. Geller’s [4] flow of behaviour change provides a better explanation through the concept of competency. He opined that it is vital for intervention planer to evaluate whether the desired behaviour is performed and the frequency of its occurrence. This is to ensure that the desired behaviour has turned into a safe habit which can be difficult to change [4]
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