The Effects of Women's Beauty and Health Multi-Shop Consumption Perceptions and Selected Attributes on Use Satisfaction

Abstract

Purpose: Recently, in Korea, beauty and health consumers are seeking convenience and professionalism, so multi-shop type stores are gradually increasing. Accordingly, this study was conducted with the purpose of confirming the relationship between consumption perception, optional attributes, and use satisfaction with women visiting beauty health multi-shops as participants.
 Method: The study participants consisted of 183 adult females aged 20 years or older in S-city and G-province using the non-probability sampling method and the judgment sampling method. As for the data analysis method, MANOVA and multiple regression analysis were conducted to analyze the relationship between consumption perception, choice attributes, and use satisfaction.
 Results: As a result of the study, all independent variables such as consumption necessity factors, consumption process factors, and consumption result factors were statistically significant in the influence relationship between consumption perception variables and selection attributes. And in the relationship between the selected attribute variable and the satisfaction factor, the facility factor, loyalty factor, and cost factor were found to be significant, while the information provision factor was statistically insignificant.
 Conclusion: The results of this study served as an opportunity to confirm various factors related to the consumer's perception of consumption and the satisfaction of use according to the selected attributes of visiting beauty health multi-shops. Therefore, it suggests the specific and detailed importance of the perception and selection attributes of consumers who visit beauty health multi-shops.