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Abstract
PurposeThe purpose of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other.Design/methodology/approachA survey was performed with a sample of international tourists visiting Antalya, Turkey, and the data were used to test the proposed research model by means of structural equation modelling.FindingsResults reflected a causal relationship among the examined constructs. Although tour guide performance had an insignificant effect on food neophobia, tourists’ food involvement negatively impacted and decreased neophobia.Originality/valueThis study is an exceptional contribution to the literature, as it empirically investigates the role of tour guides on tourists’ local food consumption behaviour.
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