Abstract
Most global studies have to a greater extent underscored the importance of Total quality management practices and some marketing aspects concerning organizational performance. Most studies have focused on establishing the level to which TQM practices influence customer satisfaction and not the whole organization. There is also little evidence on how marketing practices influence organizational performance. This study therefore seeks to assess the impact of Total Quality management practices and marketing on organizational performance. Data was collected from a sample size of 289 respondents who were employees of the different manufacturing industries in Greece. Data was analyzed using SPSS and Pearson’s rank correlation coefficient was used to establish the relationship between study variables. The study findings confirmed the presence of a relationship between TQM practices and organizational performance. Similarly there was a positive relationship between marketing practices and organizational performance. The study concluded that the TQM practices and marketing are great influencers of quality hence should always be applied in organizations.
Highlights
Most global studies have to a greater extent underscored the importance of Total quality management practices and some marketing aspects concerning organizational performance
This study seeks to assess the impact of Total Quality management practices and marketing on organizational performance
The study findings established that the different aspects of Total Quality Management (TQM) most especially employee commitment and customer focus are great drivers of quality in an organization which is directly associated with improved productivity and better organizational performance (Kalogiannidis et al 2020)
Summary
CharacteristicsSex of respondents Male Female Age distribution Below 25 years 25-34 35-44 45 and above Position of the respondents Owner Manager Age of the industry 5years Number of employees Frequencies Percentages (%)≤5 6 – 30 31 – 75 Sales turnover US$100,000 TotalThe over role description of the respondents contains the finding about gender, age, position of the respondent in the manufacturing industry, ownership, the amount of time the industries are running, the number of employees, and sales turnover of services, Saudi Arabia and all the necessary information were picked from the questionnaires.4.2 Analyses of Total Quality Management PracticesThe study sought to assess how Employee involvement enhances organizational performance and from Table 2, majority of the participants (48%) strongly agreed that customer involvement which is a practice of Total Quality Management, has a great impact on organizational performance, while the least number of participants (7%) were not sure whether the customer involvement influences performance levels in organizations. ≤5 6 – 30 31 – 75 Sales turnover US$100,000 Total. The over role description of the respondents contains the finding about gender, age, position of the respondent in the manufacturing industry, ownership, the amount of time the industries are running, the number of employees, and sales turnover of services, Saudi Arabia and all the necessary information were picked from the questionnaires. 4.2 Analyses of Total Quality Management Practices. The study sought to assess how Employee involvement enhances organizational performance and from Table 2, majority of the participants (48%) strongly agreed that customer involvement which is a practice of Total Quality Management, has a great impact on organizational performance, while the least number of participants (7%) were not sure whether the customer involvement influences performance levels in organizations.
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
