Abstract

Abstract Limited research has been done on destination weddings, although they play a significant role in tourism and hospitality. This study examined the antecedents of intention to host a destination wedding within the framework of theory of planned behavior. In addition to subjective norms, and perceived behavioral control, family support was a significant predictor of intention to host a destination wedding. How long a bride/groom has lived away from their hometown was used as a moderator and the interactions between attitude and subjective norms and time were significant. The longer a bride/groom lived away from home, the less they were influenced by friends and family, and the more influence the bride/groom's attitude had on the intention to host a destination wedding.

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