Abstract
As Korea's economic leeway has increased through rapid economic growth, the past simple consumption patterns for food, clothing, and shelter have changed from consumption patterns that invest for quality of life. This change in consumption has also affected the beauty industry, and competition in the beauty salon industry is getting fiercer day by day. Accordingly, it is judged that it is necessary to study the consumption propensity and behavior of customers visiting beauty salons in the current situation. Therefore, this study was conducted to find out whether consumption propensity affects consumption behavior by filling out a questionnaire targeting people in their 20s and 40s who have visited beauty salons. We want to provide the necessary basic data.
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