Abstract
This study examines the impact of the abolition of the county‐unit system on the 1962 Georgia gubernatorial election, which provides the opportunity to analyze what occurs when a major upheaval takes place in an electoral system. Methods: Hypotheses concerning this election are proposed. Path models are used to demonstrate causal relationships, while multiple regression is used to empirically test the hypotheses. Results: The findings show that the abolition of the county‐unit system did have a significant impact upon this election. This ranged from what motivated voter turnout, to visits by the candidates, to what influenced vote choice. Conclusions: The abolition of the county‐unit system provided for a massive shift away from rural domination of statewide politics. Beyond simply influencing voting behavior, the urban counties also had a decisive impact on candidate campaigning and voter turnout.
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