Abstract
Over recent years there has been a decline in the circulation of many newspapers and magazines in Britain. This report is based on the first of three studies* by the writer, carried out to determine the causes of the decline. It deals with the influence of television upon the circulation and reading of fifty-three national publications. Dr. Belson is Research Fellow in Survey Psychology in the Division of Research Techniques, London School of Economics. Previously, he was Senior Psychologist in the British Broadcasting Corporation. Over the past ten years he has been engaged in assessments of the effects of the mass media and in checks on the efficiency of research methods used in marketing and communication research.
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