Abstract
The present study explored the phenomenon of counterregulatory eating in chronic dieters by manipulating taste and caloric-information cues of a preload and taste of subsequent ad libfood. The results replicated the “restraint breaking” phenomenon reported by Herman and Mack (1975) and supported the hypothesis that this behavioral pattern is cognitively mediated. In addition, sensitivity to taste was found in restrained subjects when their chronic restraints were bypassed. These results were related to previous eating research, and their implications for self-control and dieting were examined.
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