The Effects of Target Attractiveness on Men's Sexual Arousal in Response to Erotic Auditory Stimuli

Abstract

Previous research on sexual arousal resulting from auditory stimuli indicates that visual imagery acts as a mediator between stimulus input and resulting arousal. This leads to the question of whether imagery, and subsequent arousal, can be manipulated by providing differing information to hold in semantic memory. This research hypothesizes that attractive images, held within semantic memory and pattern matched with an erotic auditory stimulus, facilitate higher and more rapid self-reported arousal than do unattractive images. Participants in an unattractive condition experienced slower rates and lower mean levels of arousal in response to an auditory stimulus compared with participants in an attractive or no picture condition. No differences existed between groups in maximum arousal scores or the tendency to visualize the target during the listening task. Implications for the role of imagery in sexual response, possible measurement issues, and suggestions for future research are addressed in the discussion.