The Effects of Stereotyping and Implicit Theory on Benevolent Prejudice Toward Aboriginal Canadians

Abstract

Stereotyping and implicit theory on benevolent prejudice toward an Aboriginal student were investigated in a mock work setting. In a 2 (Stereotype: prime vs. no prime) × 2 (Theory: entity vs. incremental) × 2 (Race: Aboriginal vs. Caucasian) between‐subjects design, non‐Aboriginal participants were primed or not primed with a negative Aboriginal stereotype and an entity or incremental implicit theory before evaluating an Aboriginal or Caucasian student. Consistent with a benevolent prejudice perspective, when primed with the stereotype, only participants holding an entity theory expressed greater desire to help the Aboriginal compared to the Caucasian candidate, despite both candidates demonstrating identical performance information. Implications for prejudice in work environments are discussed.