The Effects of Side-Taking on Narrative Entertainment and the Perceptions of Events and Characters

Abstract

ABSTRACT Media psychologists commonly study how narrative elements (e.g. characters) influence entertainment and perceptions. Research on the sequencing and structure of these elements (i.e. metanarrative; the shape of the story) is less common. In both areas, morality tends to ground theorizing (e.g. disposition theory). To extend knowledge in these domains, we conceptualize and observe the effects of side-taking (i.e. choosing a side during conflict), a core concept in narratives and moral psychology. Dynamic coordination theory explains that side-taking is fundamental to morality because it signals moral judgment/condemnation. In a preregistered experiment (N = 577), we observed how the direction (i.e. siding with/against the protagonists or taking no side) and timing of side-taking (i.e. early, middle, or late in the story) influenced variables at multiple levels of analysis (i.e. micro-to-macro). Although timing did not produce effects, we found robust evidence that the direction of side-taking affected variables at all levels of analysis.