Abstract
Background : Makeups covers facial flaws and enhance one’s self-confidence and interpersonal relations. Not only does it serve as clothing for the face, makeup has become a medium that connects human emotion. This study conducted a research on fifth and sixth grade girls to analyze makeup with the intention of appearance enhancement. In other words, the purpose of the research is to elucidate how psychological traits may affect makeup involvement and satisfaction. Methods : The research conducted a survey among fifth and sixth grade girls in elementary school in Busan from November 20th of 2017 to the 30th. A total of 250 copies of the survey were distributed, and 231 copies were collected. With the exclusion of 16 incomplete surveys, 215 copies were analyzed. The data analysis was carried out using the SPSS 18.0 program; factor analysis, regression analysis, and frequency analysis were also conducted. Results : First, self-esteem had two factors, positive and negative self-esteem. Makeup involvement had two factors, pleasure pursuit and trend pursuit. Makeup satisfaction had one factor. Second, after analyzing the effects of self-esteem on makeup satisfaction in makeup involvement, negative self-esteem showed positive(+) result, while positive self-esteem showed no effect. As to the effects of self-esteem on trend pursuit, positive self-esteem showed positive(+) result, while negative self-esteem showed negative(-) result. Third, after analyzing the effects of self-esteem on makeup satisfaction, negative self-esteem showed positive(+) result, while positive self-esteem showed no effect. Conclusions : Positive self-esteem tends to lead to a strong desire to follow leading makeup trend, whereas negative self-esteem seeks pleasure through makeups and transform one’s feelings of inferiority and depression into positive emotions. Thus, rather than treating makeup as an act of following a trend or mass media, deep consideration of “how to develop proper makeup involvement and satisfaction could affect elementary students” is necessary for desirable values.
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