Abstract
This research predicted that greater knowledge, stronger affect, and positive attitudes concerning a topic would lead to the construction of laboratory-induced metaphorical statements. Subjects (n=45) were given a list of 13 politicians and instructed to create metaphors about several of their choosing. Politicians selected as the topics of metaphors were compared to those not selected. Respondents possessed more knowledge, had stronger feelings, and intended to vote for the politicians who were the topics of metaphors more than for those not selected. Future research should futher investigate the role of knowledge, prevailing mood, and attitudes on metaphorical invention, and examine spontaneously occuring metaphors.
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