Abstract
This study tests how repeated exposure to the same news frame influences political opinions over time. In a survey experiment (N = 296), we repeatedly exposed participants to the same news frame (at the start of the study, after one day, one week, and two weeks) and measured effects on opinions (at the start, after two weeks, and after six weeks). Participants in a control group were exposed only once and the effect was also traced over time. Results show that repetitive framing leads both to stronger and more persistent effects than single exposure. The persistence effects are most evident for individuals with moderate political knowledge. Our study contributes to a more comprehensive model of framing effects in mass communication experiments.
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