Abstract
The Developing of Micro, Small and Medium Enterprises (MSMEs) in Indonesia could not be separated from the support of banking system in bank credit disbursement to MSMEs sector. Mandiri Sharia Bank (BSM) is one of the sharia banks that had disbursed sharia micro financing (micro credit). The objective of this research was to analyze the influence of religiosity, pricing and corporate image toward the attitude and the intention to use sharia micro financing. This research, hopefully, could give recommendations of marketing strategies to increase the number of debtors to use sharia micro financing (micro credit). This research used 150 respondents that had been chosen purposively with some criteria, such as entrepreneurs (prospective customers) who have a company in MSMEs sector but they have never experienced using sharia micro financing. The data were analyzed using SEM with SmartPLS3 software. This is a quantitative research using a descriptive approach. The data of respondents were collected by face-to-face interview using a questionnaire tool. The result showed that pricing and corporate image through the attitude provided significant influence on the intention to use sharia micro financing. Meanwhile, the religiosity and corporate image provide insignificant influence on the intention to use sharia micro financing. The fixed pricing and good corporate image would increase the attitude and the intention to use sharia micro financial services.Keywords: MSMEs, SEM, intention to use, pricing, sharia micro financing
Highlights
Micro, Medium and Small Enterprises (MSMEs) are one of the important parts of Indonesia’s economy and so far this sector is one of the sectors that have survived to face the dynamic Indonesia’s economy
The objective of this research was to analyze the influence of religiosity, pricing and corporate image toward the attitude and the intention to use sharia micro financing
The result showed that pricing and corporate image through the attitude provided significant influence on the intention to use sharia micro financing
Summary
Medium and Small Enterprises (MSMEs) are one of the important parts of Indonesia’s economy and so far this sector is one of the sectors that have survived to face the dynamic Indonesia’s economy. MSMEs have relatively big market shares i.e. 20% and accommodated more than 80% of the total Indonesia labor force. There are two types of micro credit that become optional for the entrepreneurs in the MSMSs sector, such as conventional micro credit and sharia micro credit (sharia micro financing). The Difference between conventional micro credit and sharia micro financing is the procedure of credit contract and the installment payment. Conventional micro credit is based on credit contract in which the debtors must pay their debts plus interest, whereas sharia micro credit (sharia micro financing) is based on akad murabahah (credit contract in Islamic term for selling-buying).
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