Abstract
This study looks at how religion affects what Indian people buy. It gives a plan and ideas for more research in this area. The research looks at lots of different books and papers to understand how religion influences what people buy. It studies things like what Indian people believe, the things they do for their religion, what they value, how they are part of a community, and how all these things affect what they buy. The plan also talks about people who don't follow any religion and the problems and good things about doing research on religion and buying stuff. It also talks about things that could make it hard to do this kind of research in the future. The study uses many different books and papers to get a good understanding of this topic including Aaker, Fournier, Brasel (2004), Ahmad, Rustam, Dent (2011), Allport (1950), Allport, Ross (1967).
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