The effects of recreation experience, environmental attitude, and biospheric value on the environmentally responsible behavior of nature-based tourists.

Abstract

The scientific understanding of the recreation experience and the environmentally responsible behavior of nature-based tourists is limited. This study examines the relationship among the recreation experience, environmental attitude, biospheric value, and the general and site-specific environmentally responsible behavior of nature-based tourists in Taomi, Liuqiu Island, and Aowanda and Najenshan in Taiwan. A total of 1342 usable questionnaires were collected for this study. The empirical results indicate that the recreation experience influences biospheric value and environmental attitude; subsequently, it then indirectly influences the general and site-specific environmentally responsible behavior of nature-based tourists. Our theoretical behavioral model elucidates previously proposed but unexamined behavioral models among nature-based tourists, and it offers a theoretical framework for researchers, decision makers, managers, and tourists in the field of nature-based tourism. We conclude that when an individual participates in nature-based tourism as described here, these recreation experiences strengthen their environmental attitude and biospheric value, and consequently increase their engagement in both general and site-specific environmentally responsible behaviors.