Abstract
The objective of this study was to evaluate the relationships between sale price of performance-tested beef bulls and bull breeder reputation. The relationship between bull performance characteristics and the buyer's perceived opinion with regard to breeder quality was also investigated. Linear regression techniques, using various combinations of quantitative performance variables and qualitative indicator variables associated with breeder reputation, were employed to satisfy these objectives and to further ascertain the components that affect breeder reputation and the economic importance of these factors.Inclusion of data pertaining to breeder reputation, and in particular to a breeder's promotional activities, improved the fit of models containing only measures of performance characteristics. Breeders who employed an improved promotion program tended to produce bulls that excelled in performance characteristics. A significant increase in the expected price of performance-tested beef bulls occurred when an excellent promotion program was employed. Analyses suggest that some measure of breeder reputation, which is strongly influenced by promotional activities, is considered by bull buyers, in addition to the performance characteristics of yearling weight ratio and frame score.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
