The Effects of Politician’s Moral Violations on Voters' Moral Emotions

Abstract

Existing empirical research on voters’ responses to individual politicians’ moral transgressions pays limited attention to moral emotions, although moral emotions are an integral part of voters’ moral judgment. This study looks at U.S. voters’ discrete moral emotional responses to politician’s moral violations and examines how these discrete moral emotional responses are dependent on voters’ own moral principles and the extent to which they identify with a political party. We report on a 5 × 3 between-subjects experiment where 2026 U.S. respondents reacted to politicians’ violations of one of five moral foundations defined by Moral Foundations Theory. We randomly vary which moral foundation is violated and the partisanship of the politician. While voters’ own moral principles somewhat condition moral emotional responses, we find that voters’ moral emotional responses mostly depend on partisan identification. When voters share party identity with a politician committing a moral violation, they respond with less anger, contempt, disgust and shame than when they do not share party identity. The effect is greater among strong partisans. However, we find limited evidence that specific moral emotions are activated by violations of particular moral foundations, thereby challenging Moral Foundations Theory.