The Effects of Place Attachment and Emotional Solidarity on Community Residents’ Attitudes toward Glacier Tourism

Abstract

The perceptions and attitudes of community residents are a “mirror” of tourism development. Little research has been conducted on the effects of place attachment and emotional solidarity on community residents’ attitudes toward tourism in China’s glacier tourism-related areas. In this paper, we selected the southernmost marine glacier in China, Hailuogou Glacier Forest Park, as a case study, and constructed a structural equation model of residents’ tourism perceptions and attitudes based on 358 valid questionnaires obtained from fieldwork. We analyzed the logical connection and influencing relationship between place attachment, residents’ perceptions (residents’ benefits and environmental perceptions), and community residents’ attitudes (security, support, satisfaction), and explored countermeasures and suggestions for building a harmonious host–customer relationship in the Hailuogou area to improve glacier tourism. The results of the study show that the influence of place attachment and residents’ perceptions on emotional solidarity is different from the degree of influence of emotional solidarity on residents’ tourism attitudes, with the most significant positive influence of place attachment on emotional solidarity and the greatest influence of emotional solidarity on sense of security. Emotional solidarity had a certain mediating effect between place attachment, residents’ perceptions, and residents’ tourism attitudes. Significantly, emotional solidarity had the most fully mediated effect between place attachment and support, reaching 73.61%. The moderating effect of place attachment reflects that the higher the place attachment, the weaker the correlation between residents’ perceptions and residents’ tourism attitudes. Meanwhile, residents’ tourism attitudes will weaken their influence with the increase in emotional solidarity. Based on the above results, relevant suggestions are made to provide a theoretical basis and decision-making reference for the development and management of glacier tourism destinations.