Abstract
The present study examines how OL influences both technical and administrative innovation efforts. It also looks at the relationship between OL and innovative business culture, or innovativeness, and the effect of the latter on innovation activity. There is little evidence available that would allow one to establish the background of the innovative business culture (Rhee et al., 2010). We shall therefore analyze whether OL allows an innovative business culture to be created that will ensure the development of innovations in business practice, and whether, in turn, the two resources (OL and innovativeness) have a joint effect on the firm's innovation capacity. In order to establish the contribution of OL and innovativeness to the attainment of competitive advantages in the field of innovation, we assess firms' innovative efforts in terms of both the intensity and the degree of novelty of the innovations adopted relative to the competition.
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