The effects of organizational learning and innovativeness on organizational performance in the service provision sector

Nathalia Berger Werlang,Carlos Ricardo Rossetto

doi:10.1590/0104-530x3641-19

Abstract

Abstract The objective of this study is to analyze the relationships between learning orientation, organizational innovativeness, and organizational performance in hotels and lodging establishments in Santa Catarina, Brazil. The methodological procedures employed to achieve this objective are grounded in the survey method and the study is of a descriptive nature. Structural equations modeling techniques were used to assess relationships between constructs and the final sample comprised 162 managers of hotels and lodging establishments in Santa Catarina. The main findings are as follows: (1) learning orientation has a positive and direct influence on organizational innovativeness; (2) organizational innovativeness does not significantly affect organizational performance; and (3) learning orientation does not have a positive relationship with organizational performance. It is therefore concluded that management of hotels and lodging establishments should take a proactive approach to their human resources, to raise employee awareness about actions that improve organizational learning and innovativeness, so they can have a positive impact on organizational performance.

Highlights

Reconfiguration of the business world has placed ever greater value on knowledge as an important organizational resource, while the importance of innovations has gained ground in both academic and business circles
This context provides incentives for development of the capacity to create innovations, through introduction of new products, services or processes, as pointed out by Sinkula (1994) and by Slater & Narver (1995), who consider that learning orientation is an important characteristic for creation of organizational innovativeness
In view of the arguments laid out above, the objective of this study is to analyze the relationships between learning orientation, organizational innovativeness, and organizational performance in hotels and lodging establishments in Santa Catarina, Brazil

Summary

Introduction

Reconfiguration of the business world has placed ever greater value on knowledge as an important organizational resource, while the importance of innovations has gained ground in both academic and business circles. In recognition of knowledge as a factor in the success of organizations, learning-oriented. It is possible to promote organizational learning by fostering creativity and making space for sharing ideas, in other words, by creating a business culture that is oriented towards development of knowledge. This context provides incentives for development of the capacity to create innovations, through introduction of new products, services or processes, as pointed out by Sinkula (1994) and by Slater & Narver (1995), who consider that learning orientation is an important characteristic for creation of organizational innovativeness

Objectives

Methods

Findings

Conclusion