THE EFFECTS OF ORGANIZATIONAL COMMUNICATION ON ORGANIZATIONAL COMMITMENT AND AN APPLICATION

Abstract

This paper aims at investigating the effects of organizational communication on the organizational commitment, emphasizing the importance of communication. This study provides an empirical effort into a very limited research on the effects of sub-concepts of communication which is one of the organizational and task-based factors that are the determinants of organizational commitment on organizational communication. Data related to the research has been collected through internet and face-to-face surveys. This research has been conducted in Istanbul province with the employees from various sectors, mainly service sector employees. Data collected by 215 survey participants in January 2014 has been transferred to SPSS program and tested by means of Cronbach’s alpha reliability test, correlation analysis and regression analysis. Results show that there is a partial effect of organizational communication style on the organizational commitment; other types of organizational communication have no impact on organizational commitment. These findings indicate that organizational commitment of the employees, in the service sector mainly, are affected by the communication styles of their managers. The reason for that is human labor emerges as a main factor in this sector and they need to be allocated more time for communication by their managers since the sector offers working opportunities under the difficult conditions and managers influence employees and employees perform their work and behave in a way they are affected by their managers. These findings also indicate that some variables might affect organizational commitment in a sector and others might not. Organizational problems/results about the communication might differentiate from one sector to another. Discussion and managerial implications are also presented in the study.