Abstract
The current size of the market for domestic robots is smaller than expected, despite the rapid advance in robotic technologies. On the basis of the previous literature, we attempt to make a distinction between two design approaches for domestic robots: organism- versus object-based robot designs. This research investigates the effects of these domestic robot design approaches on consumer acceptance. Encompassing the theories of Human–Robot Interaction, design, and marketing, we predict that object-based robot design will be more effective than organism-based robot design for consumers’ evaluation of and intent to purchase domestic robots. We also predict that the categorization of robots will mediate the effects of robot design approaches on the evaluation. Two studies using two types of robots were conducted, and the results supported the hypotheses.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.