Abstract
Abstract Over the past few decades, the influence of the Greater Mekong Sub-region (GMS) program and Asian Economic Community (AEC) framework of ASEAN has led to an increasing number of tourists visiting Thailand and Laos (PDR) border sites. Accordingly, the Thailand-Laos (PDR) border destination appears to have a high tourism market potential as it is seen as an important tourist attraction, nationally and internationally. The investigation of cross-border tourism in this area will benefit the development of the tourism industry along Thailand and Laos (PDR). Consequently, the current study aims to investigate a structural model explaining destination loyalty and its inter-relationship with push and pull motivation, and satisfaction, in the context of Thai revisits to the Thailand-Laos (PDR) border destination. A total of 400 questionnaires were collected and analysed by a Structural Equation Modeling software called Mplus version 6.12. Findings of this study reveal that push motivation and satisfaction are both determinants of Thai visitors’ destination loyalty for the Thailand-Laos border. Implications for Thailand and Laos (PDR) border destination managers are also discussed.
Highlights
In recent decades, requirements for crossing the border in many regions has seen a lot of relaxation, for example, in visa policies (Blasco, Guia & Prats, 2014)
Since the adoption of the Schengen agreement by most European Union (EU) countries, which covers visa on arrival in ASEAN countries, borders have been developed to be more functional than its traditional role and concept (Timothy, 1995)
Over the past few decades, the influence of the Greater Mekong Sub-region (GMS) program and Asian Economic Community (AEC) framework of ASEAN has led to an increasing number of tourists visiting Thailand and Laos (PDR) border sites
Summary
Requirements for crossing the border in many regions has seen a lot of relaxation, for example, in visa policies (Blasco, Guia & Prats, 2014). Over the past few decades, the influence of the Greater Mekong Sub-region (GMS) program and Asian Economic Community (AEC) framework of ASEAN has led to an increasing number of tourists visiting Thailand and Laos (PDR) border sites. These two countries are considered as safe and interesting in terms of culture, ethnicity, heritage and natural resources. The Thailand-Laos (PDR) border destination appears to be an important tourism attraction nationally and internationally, has high tourism market potential. The present study was conducted in the Nong Khai and Mukdahan provinces, well-known border destinations along the Thailand and Laos (PDR) border situated in Thailand’s north-east
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