The Effects of Material and Experiential Discretionary Purchases on Consumer Happiness: Moderators and Mediators

Abstract

ABSTRACT Experiential purchases are differentiated from material purchases in terms of objective; experiential purchases serve the purpose of acquiring a life experience, while material purchases serve the purpose of acquiring an object. Research has demonstrated that experiential purchases are associated with more happiness than material purchases. The current study investigated two explanations for this relationship that focused on the how the purchase influenced the self and how the purchase influenced interpersonal relationships. In addition, the study explored whether social economic status would influence the strength of the relationship between the type of purchase and happiness. Participants were required to recall either a recent experiential or material purchase and rate their happiness with the purchase. Then participants completed scales designed to measure the purchase's impact on the self and interpersonal relationships. Last, participants completed a scale to measure social economic status. It was found that Impacts on the Self mediated the relationship between purchase type and happiness and Socioeconomic Status moderated the relationship.