Abstract
AbstractTwo experiments investigated the role of majority size (social pressure) in minority influence. Opposite predictions were derived from an attributional account and two social impact models. In Experiment 1 there was a tendency for minority influence to decrease with increasing majority size when the minority argued against gay rights. The results were stronger and clearer in Experiment 2. For pro‐abortion minorities, the minority's impact clearly declined as the size of the opposing majority increased. As predicted by the social impact models, this decline occurred during the initial increase of the majority size. The limitations of the mathematical models are discussed.
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