Abstract
Various tourism trends have appeared with developing technology. One of them is gastronomy tourism. It is necessary to determine the factors which affect the development of this type of tourism for supply determinants to be successful in marketing activities. Products registered with geographical indication are considered to be one of these elements. In this direction, the purpose of the study is to determine the effects of local food and local products registered with geographical indications on the development of gastronomy tourism. Bolu, which is one of the Turkey’s cities, was selected as implementation area. Data were collected from effective tourists, who visited Bolu, or potential tourists, who have a possibility of visiting Bolu, via questionnaire technique, and 391 questionnaires were reached. Data were solved using statistical package program. Multivariate regression analysis was used to determine the effect of the products registered with geographical indication. According to the research results, the most effective element on the development of gastronomy tourism is local products registered with geographical indications with an impact rate of 60%. The effect of local foods, registered with geographical indication, is 37.7%.
Highlights
Geographical indication protects the culture, traditions and customs, touristic assets, and cultural heritage of the region and supports its sustainability [6]. This situation shows that the products registered with geographical indications make a contribution to tourism development
A model was established within the scope of (H1) and (H2) in order to measure the effects of perception of local food and local product, registered with geographic indication belonging to Bolu, on the development of the Bolu gastronomy tourism
Geographical indication plays an important role in both product and destination marketing [79]. For this reason, determining that products registered with geographical indications contribute to the development of gastronomy tourism provides information that can be used by destination marketers, planners, and strategists in the applied field
Summary
The changing social and cultural life, due to world population increase, has caused differences at the consumption perception of individuals. The foods prepared with traditional and natural methods in the past have given place to the serial production and unhealthy foods with the developing technology in food production. This situation has led regional foods to gain importance again [1] and the beginning of a tendency towards local food today. Individuals started to visit regions where local foods are produced, and local foods had an important role on the promotion and preference of tourism destinations [2,3]
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