The effects of journalistic transparency on credibility assessments and engagement intentions

Abstract

Transparency is an oft-cited remedy for the public’s lack of confidence in the news media. Yet scant empirical evidence exists to support this claim. This article presents a test of the relationship between increased journalistic transparency and credibility evaluations of a news organization. Experimental results suggest that increasing transparency (by providing news consumers with information about why and how a story was written, details about the story’s author, etc.) leads to an increase in credibility evaluations and intentions to engage with news. These results hold across the three different article topics used in our experiment and regardless of the participants’ political ideology. Implications for news organizations and contributions to theory are discussed.