The effects of internal marketing strategies on the organizational culture of secondary public schools

Abstract

•Internal Marketing (IM) significantly and positively affects public schools’ organizational culture.•IM positively affects the existing clan culture and learning culture of the schools.•Non-financial incentives and empowerment strategies positively affect the schools’ organizational culture.•Communication within the school staff results to higher security and sense of stability for teachers.•Empowering Head of departments will enhance the schools’ organizational culture.