Abstract

This article investigates how in-flight service, reservation and ticketing, airport service, reliability, employee service, flight availability, passenger satisfaction, pricing (value), and airline image determine passengers' future behavioural intentions. For this testing, structural equation modelling was applied to data collected from Australian domestic air passengers. It was found that there were significant relationships between the variables, except in four paths. In-flight service and employee service were found as significant drivers of passenger satisfaction, which was directly related to pricing (value), airline image, and passengers' future behavioural intentions.

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