Abstract
Research background:The pros of globalization processes are a challenge for society, but also a warning not to turn to society itself. E.g. disproportionate support of consumption and consumerist lifestyle can totally destroy the social belonging of individual cultures and the environment. With the growing globalization processes of the world’s population, communication is an important means of the stability of postmodern society. It can establish and eliminate the causes of communication noise, which can grow into a conflict. All this has an impact on the global movement of people and intercultural communication, especially among the younger generation.Purpose of the article:The article points to the need to create a unified and fair communication platform for the young generation to properly understand their position and position in the intercultural environment and not to be manipulated by global communication, which is managed by multinational companies.Methods:The main methods to be used will be structured analysis and simple description of facts, as well as methods of synthesis, logical and deductive procedures in order to identify and formulate the effects of globalization on the formation of relations of the young generation.Findings & Value added: The article will present both a description of the current behavior of the young generation in the context of their possibilities of intercultural communication and a recommendation that information and knowledge become a source of economic growth.
Highlights
Globalization has a very important relation to consumer society and changes in a group of influential economic players such as China, Brazil and India
The main methods used in the elaboration of this topic were structured analysis and description of facts, as well as methods of synthesis, logical and deductive procedures to identify the effects of global communication and shared economy on shaping the attitudes of young people influencing their opinion structure in post-modern society
Sharing economy is a common consumption based on the mutual exchange of objects, which is provided by its owner for use to those who do not pay to buy an object for various reasons
Summary
Globalization (a world without borders) has a very important relation to consumer society and changes in a group of influential economic players such as China, Brazil and India. It is necessary to prepare this human capital from a specialist and linguistic point of view, and from the point of view of the specific cultural characteristics of the individual nations This involves preparation for life in a multicultural reality and preparation for the social, political and economic aspects of interaction between people within the framework of a different cultural environment. Differences in the cultural background and value structure of different ethnic groups pose significant risks of confrontation, which can be stimulated through global means of communication It is desirable throughout society for different cultures to get to know each other and create coherent and compromise relationships. The dependence between globalization and intercultural communication is the subject of research by many scholars [10,11,12,13,14,15]
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