The Effects of Evidence based Decision-Making and Marketing in Software Product Management

Abstract

Abstract: Past investigations on software product management (SPM) have given a broad image of crafted by a software product manager. In any case, little evidence exists about what standards ought to direct their decisions. A product manager's decision making has a specific degree of subjectivity based on managerial instinct. Be that as it may, supportable software product advancement requires powerful long haul decision making practices. Prerequisites designing, as well as delivery planning and road mapping, are SPM areas with the most significant level of evidence based decision making. In any case, the unmistakable comprehension of evidence based decision making practices is absent. The paper gives an analysis of decision making connected with SPM, uncovers a range of perspectives and approaches and reports assumptions on whether SPM is based on instinct or on the other hand in the event that it is evidence based.