Abstract
This paper analyzed how EVC Plus affects the sales performance of local firms using coded data from HORMUUD Telecom (2017-2020) for privacy purposes and survey questionnaires extracted from local universities. Five clusters were chosen as a sample, universities, grocery supermarkets, pharmacies, utility companies, and government agencies. The study uses an autoregressive model and other techniques. The findings reveal that the adoption of EVC plus has a strong positive and significant correlation with a firm’s performance. The highest correlation coefficient is found in utility firms, followed by the universities, where almost all transactions are made in EVC Plus mobile money transfers.
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