Abstract
The research paper investigates the nexus between entrepreneurial characteristics and business performance through a study conducted on 50 entrepreneurs and its vicinity in Surat city, India. The study examines various entrepreneurial traits such as risk-taking, goal setting, adaptability, and decision-making among others, and their impact on business success. Data analysis includes demographic details of the entrepreneurs, crosstabulations, Chi-square tests, and an exploration of the effects of entrepreneurial characteristics on business performance. Findings reveal a diverse entrepreneurial landscape with motivations ranging from financial gain to personal fulfilment. While most entrepreneurs’ express confidence in their abilities, there exists a spectrum of attitudes towards risk-taking and decision-making. The study underscores the importance of understanding the nuanced relationship between entrepreneurial traits and business performance for strategic growth and sustainable development. Recommendations for future research are proposed to further enrich this understanding and inform decision-making processes in the entrepreneurial ecosystem.
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