Abstract

Current recommendations suggest that a daily intake of 400g fruit and vegetables is required for the prevention of chronic diseases. The UK Government recommends that this intake consists of five 80g portions per d. However, the average UK adult only consumes 2.8 portions per d. Thus, new strategies to increase fruit and vegetable consumption are required. The incorporation of whole fruits and vegetables into the matrix of foods, such as bread, provides a novel approach to increasing their consumption. In addition, fruits and vegetables may help to combat obesity by limiting the consumption of more energy-dense foods.

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