Abstract
This paper proposes that home owners would be more likely to take energy conservation actions such as switching to energy efficient heating systems, attempting to reduce heating losses and consideration of passive solar energy, if they felt that this might increase the selling price or saleability of their homes. Survey results are presented which indicate that energy issues are not key to house purchase decisions. However, the presence of an underlying awareness of energy issues suggests the potential to develop this concept as an energy conservation strategy.
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