The Effects of Doctor's Entrepreneurship on Global healthcare and Performance in Korean Plastic Surgery

Abstract

Thanks to the government's global healthcare industry development policies and the Korean wave, the industry has grown rapidly over the last five years. This study examines entrepreneurship relevance to healthcare industry, especially how doctor’s entrepreneurship affects marketing capabilities and internationalization performance through attracting foreign patients and expanding overseas. Although research on the internationalization of service industries as hotels, restaurants exist, studies of healthcare services did not progress. This study presents the model and hypothesis and analyzed empirically focus on plastic surgery, since mainly most internationalization practices come out in this healthcare service sector at the moments. Researching the needs of entrepreneurship for international projects targeting 74 plastic surgeon, the innovativeness, proactiveness and risk-taking of the doctors have a meaningful effect on the marketing resources of a hospital, also show positive effects on international achievements. In addition, marketing capability in entrepreneurship and internationalization has a mediating effect on the positive (+) effects on financial performance, but innovation was not statistically significant in the non-financial performance. These results were compared and analyzed with other examples of manufacturing and service industries, and also discussed in the theoretical and practical implications for future policy establishment.