Abstract
This paper aims to link Green SCM and cultural factors by empirically testing a conceptual model emphasizing how national culture and organizational culture affect the GSCM implementation. The conceptual model includes the effects of the firm’s characteristics, especially the firm size, type and industry sectors, on the application of GSCM practices. This paper was conducted among a sample of manufacturing companies incorporating a range of industrial sectors from Morocco. The data was collected using an online questionnaire and analyzed using SPSS version 25 and SmartPLS software 3. The findings have provided empirical evidence regarding the significant effect of national culture and organizational culture on GSCM implementation. The moderator variables, firm type and firm size, have a significant impact on the relationship between cultural factors and GSCM, except for the industry sector, which does not explain the implementation of green practices.The findings of this paper are expected to help managers and business owners develop cultural orientations that ensure and encourage sustainability and green SCM practices. The existing literature has mainly examined eithernational culture dimensions or organizational culture dimensions’ effects on green supply chain initiatives in developed countries. Thus, this paper highlights the fact that cultural dimensions can be deployed together at the same level of analysis to analyze which one predict better the GSCM integration.
Highlights
Over the last years, scholars have apprehended supply chain management as a strategic function within companies, which supposed to manage purchasing, supply, transportation, and distribution activities to guarantee organizational effectiveness[1]
We focused on green supply chain management for investigations
The present paper aims to expand the previous work performed on the relationship between culture and environmental sustainability practices to fill the research gaps regarding the controversial results in the literature and to contribute to the supply chain literature since little is known about the contribution of culture in GSCM in the context of developing countries
Summary
Scholars have apprehended supply chain management as a strategic function within companies, which supposed to manage purchasing, supply, transportation, and distribution activities to guarantee organizational effectiveness[1]. We reviewed relevant research to raise knowledge about its role in green supply chain management decisions. To achieve this goal, we study culture in two basic categories: National, and Organizational Culture. The present paper aims to expand the previous work performed on the relationship between culture and environmental sustainability practices to fill the research gaps regarding the controversial results in the literature and to contribute to the supply chain literature since little is known about the contribution of culture in GSCM in the context of developing countries. To examine the role of national culture dimensions in firms’ GSCM implementation
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