Abstract
In future years, airline companies will be leaning more and more towards cryptocurrencies to implement their digital marketing strategies as leaders seek to gain an understanding of the factors affecting airlines’ visibility parameters. Cryptocurrency investment websites are currently experiencing rising demand, making them an appropriate site for paid advertisements. The above factors suggest the need for airlines to harvest cryptocurrency investment and platform users in their favour. To this end, it can be beneficial for airlines’ web promotions to link certain web analytics metrics to cryptocurrency trading site metrics. For research purposes, web analytics data were monitored and gathered for 2 consecutive years from 10 globally leading cryptocurrency trading companies and 10 airline websites. A three-stage model was adopted by the authors. In the first stage, statistical analysis was implemented using cryptocurrency and airline metrics, followed by fuzzy cognitive mapping and agent-based modelling stages. The findings of the study indicate that engagement with cryptocurrency trading websites has a positive impact on airline websites’ global ranking and visibility parameters. The outcomes of this research provide noteworthy digital marketing strategies which can be addressed by airline companies to increase their website visitors and optimise visibility parameters with the assistance of cryptocurrency trading websites.
Highlights
Many corporations are turning to the internet nowadays, both as a valuable tool for providing information for advertising and marketing, and as a commercial channel to generate more revenue
Previous studies [13,14] have highlighted the correlation between investing and gambling; in this research, we innovatively suggest that airlines use more advertisements related to gambling and investment destinations on cryptocurrency trading websites, in line with users’
Of the paper, we display the results that emerged from the collected data of both airline and cryptocurrency trading websites
Summary
Many corporations are turning to the internet nowadays, both as a valuable tool for providing information for advertising and marketing, and as a commercial channel to generate more revenue. They have created websites to assist their operations, but a large number are unaware of how competitive their websites are [1]. Card payments were among the first payment methods launched in 1920, when oil companies began offering them to their customers [43] Another payment option that is utilised is mobile transaction, which is favoured by customers since they do not require a computer to complete the purchase and are sometimes invoiced through telecommunication operators [44]. The above payment methods have had exponential development in companies since their inception, thanks to the introduction of mobile trading software and their creative marketing strategy [45]
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