Abstract

Purpose – The purpose of this paper is to explore the introduction of cruise ship tourism into historic urban centers, and the mitigation policies that can be implemented to encourage sustainable development of this relationship. Design/methodology/approach – The paper focuses on the unique aspects of cruise tourism that differentiate it from other forms of mass tourism. Using the specific example of Charleston, South Carolina, it explores the difficulties that cruise tourism present to local residents and policymakers. It looks at different mitigation policies that have previously been implemented in cruise destinations around the world, and analyzes which have been the most effective. Findings – Cruise ship tourism is the fastest growing segment of the tourism industry, and it is an issue that many coastal heritage destinations will soon face. Uncontrolled tourism from cruise ships is unsustainable, and strong government intervention is needed to maintain heritage cities. Originality/value – This paper provides compelling evidence that cruise ship tourism presents an immediate threat to sustainable tourism in urban heritage centers, and provides policy recommendations for lawmakers.

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