Abstract
We developed a model that examines the effects of competitive environment, investment decisions, and competitive position on firm performance before and after the 2008 global financial crisis. As a result, we identified that, in the period before the crisis, firm performance was determined by both the competitive environment and as also by firm’s competitive position. Regarding the period after the crisis, firm performance was determined by both the competitive environment and firm competitive position, in combination with the effects of investment decisions.
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