Abstract

The use of online shopping has been gaining interest, particularly after the outbreak of the Covid 19 epidemic. However, if this system is not fully used then the government and the service provider will suffer losses. Therefore, this study aims to identify the role of attitude in explaining the acceptance of online shopping among consumers in Malaysia. This study is a quantitative study that uses non-probability sampling techniques. A total of 127 respondents were successfully collected. Findings prove that attitude has a significant relationship with the acceptance of online shopping. The implications of the study are also discussed

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