Abstract
With the rapid proliferation of app stores, competition among app stores companies has become more and more fierce. Thus, to know what drives users' downloading intention of apps is significant to app stores providers. The purposes of this study were to examine whether factors from information system model, namely system quality, information quality and service quality, and social interaction were related to users cognitive and affective involvement with app stores, which in turn affect their downloading intention of apps. An online survey was conducted and data from 201 valid samples was processed by partial least squares (PLS). The results reveal both cognitive and affective involvement significantly affect users app downloading intention. However, system quality and information quality only influence users' cognitive involvement with app stores while service quality and social interaction only have effects on users' affective involvement. Finally, suggestions were proposed to app stores providers.
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