The Effectiveness of the Protection of Intellectual Property Rights Through the Prism of the Behavior of Domestic Consumers of Goods and Services

Abstract

Dynamism and evolution are phenomena whereby certain things gradually transform their characteristics and behavior, acquiring new meanings as a result. The forces that drive the evolution of society, development and economic competitiveness are intellectual products, information, knowledge, scientific and cultural potential. Under the impact of these phenomena, consumers develop new lifestyles, purchase and consumption behaviors, attachment or refusal of trademarks. In this sense, the concept of intellectual products acquires new valences in modern society, and the efforts of state institutions to invest in strengthening IP regimes are not considered investments generating added value and economic growth through innovation, quality and competitiveness. That is why, this article highlights the significance of intellectual property, the role of the IP system and the impact of intellectual property protection on the behavior of the consumer of goods and services in the Republic of Moldova.