The Effectiveness of The Knowledge Management Model for Private Universities’ Identity Branding

Abstract

This study aims to create a knowledge management model in private universities and make the model a means for branding. In this study, researchers used meta-analysis and systematic secondary data search. As much as 40 private university leaders at Wet Java have been selected using purposive method as the research analysis unit. The data is collected using questionnaire and then analyzed using meta analysis  method  The results of the study found three models of knowledge management which were then used as a reference for making models by the author. The author's management model will be used as a means to generate competitive advantage which then becomes a medium for branding the institution's brand. Branding that is successful in increasing the name of the institution can eventually become brand equity which will ultimately generate economic benefits for the institution concerned.