Abstract
The management system of provision of socially important services is not good traditionally in any country. Problems are objective regularities of functioning of this sector, losing sight the objective laws in interaction between consumers and producers and the established practice of management in the market of socially significant services. This article discusses the patterns of management practice that must be taken in attention so the point of view of achieving maximum efficiency in the market of socially significant services. Midpoint in analysis becomes the consumer behavior in the market of socially important services; motives for his behavior and management practice of organizations which operating in this market. The target program which developed by the state don’t tackle the real problems of this sector of the economy. These programs set performance criteria that don’t reflect customer's requirements, and consequently, the sector of socially important services will remain ineffective in the eyes of a key customer. The concept of an effectiveness of the system of supplying socially important services requires the consideration of social, professional and economic efficiency. However, economic efficiency as key criteria for organizations in the market of socially important services cannot be exclusive and unique. Only professionalism in execution of key business processes can provide long-term economic efficiency in the organization. However, many organizations in the market of socially important services where the main goal become criteria of economic efficiency, provide only short-term economic effect, destroying themselves professionally and disappearing in the market.
Highlights
We all, in varying degrees, have in life with the need to consume intangible economic benefits, which providing socializing and regenerating effects, aimed at life sustaining of a person
The question arises as to why the existing system of supplying socially important services obviously has a negative assessment, and how the negative expectations influence to development of this sector? There is wide range of previously developed economic theories (Lucas, 1991), (Buiter, 1981): we can begin with the theory of adaptive and rational expectations and continue by theory of psychological contracts in the behavior of people. (McInnis, 2008) But the most interesting in this question is such phenomena as social optimism and social pessimism as categories in philosophy and sociology, they clearly can explain why negative expectations will initiate similar negative trends in the development of the system of socially important services
We can say that the process of formation of social optimism is determined by three factors: 1) life experience, 2) system requirements of people, 3) conditions of development the system of supplying socially important services
Summary
In varying degrees, have in life with the need to consume intangible economic benefits, which providing socializing and regenerating effects, aimed at life sustaining of a person. Such services classical Economics are named as socially important services, people can not to refuse from consumption of them, but production and effective management system for the provision of these services have many questions. In this case, should contribute the maximum value of the interests of consumers and their financial ability with the interests of the state in the development of human potential in country (Lavrov, 2000) It is in this real sense of the term "socially important" services. Assess the effectiveness of supplying socially www.ccsenet.org/ass
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