Abstract
Abstract. In everyday life, humans need campaigns to succeed in their activities. The campaign is intended so that there is a harmony of understanding in the audience. Persuasive messages themselves can be packaged in various ways and one of them is socialization. Socialization can be considered effective if it can follow social patterns in the intended community. In this study, researchers will look at the effectiveness of the campaign conducted by the Markisa PPK Ormawa Team BEM Fikom Unisba in waste management. The Markisa Team was chosen because the researcher assessed that the Markisa Team was still new to waste management. In addition, the study program of the Markisa Team was not aligned with the campaign being carried out. This study uses a quantitative research method with a descriptive approach and uses the Ostergaard Campaign Model. And, from this study it can be concluded that the Markisa PPK Ormawa BEM Fikom Unisba Team is credible, it's just that it hasn't achieved the goals it wants to achieve. This can be seen from several villagers who still do not understand the campaign being delivered.
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